Use cases
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Usage & attitude

The deep studies, without the deep programming pain.

Why AI helps here

The fiddly parts, handled.

U&A studies are the heavyweights: long questionnaires, category usage, brand funnels, and routing that branches on everything. They're the studies most likely to stall in a programming queue.

The agent takes the whole document โ€” all forty, sixty, eighty questions โ€” and programs it in one go, logic included. You spend your time on the analysis, not the setup.

Question types that fit

The right tools for this study.

Grids

Category ร— brand usage matrices.

Multi-select

Long repertoire and behavior lists.

Constant sum

Share-of-wallet allocation.

Why Aayvu

Why teams run U&A studies on Aayvu.

Handles the long ones

60+ question documents programmed in one pass.

Complex routing, done

Funnels and branches wired correctly.

Test before field

Walk every path as a respondent first.

Curious what the agent would build for you?

Send over a questionnaire โ€” we'll show you the agent's version.

Get early access โ†’