Screen ideas in hours, not weeks.
Concept tests are fiddly: randomized concept order, monadic or sequential exposure, diagnostics after each concept. It's exactly the kind of setup work researchers dread and programmers bill for.
The agent sets up the rotation and randomization, keeps each respondent's path clean, and lets you add another concept the morning of fieldwork.
Show the concept, pack, or stimulus.
Appeal, uniqueness, and relevance diagnostics.
Force choices between competing ideas.
Concept order rotated without scripting.
Add a concept, re-field, no re-quote.
Monadic or sequential — handled correctly.
Send over a questionnaire — we'll show you the agent's version.
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