Price with evidence, not gut feel.
Pricing methods are precise instruments: Van Westendorp's four questions must be asked exactly right, Gabor-Granger needs its price ladder sequenced, conjoint needs its experimental design respected. The agent knows these methods and sets them up correctly.
You bring the price points; the agent builds the instrument.
Van Westendorp's four price questions.
Gabor-Granger buy / no-buy ladders.
Trade-off and feature-value exercises.
The agent follows the method, not a guess.
Sensible ranges and required answers.
Clean CSVs structured for pricing analysis.
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