Use cases
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Ad & creative testing

Know before it airs.

Why AI helps here

The fiddly parts, handled.

Creative testing means exposing respondents to media, then asking the right diagnostics while it's fresh โ€” with creative order randomized across respondents. Doing that by hand is slow; the agent assembles it in one pass.

Swap in a new cut the night before field? The agent re-wires the exposure in minutes.

Question types that fit

The right tools for this study.

Image & video

Native media exposure questions.

Rating scales

Breakthrough, branding, and persuasion diagnostics.

Long text

Open-ended reactions in their own words.

Why Aayvu

Why teams run creative tests on Aayvu.

Media built in

Show images and video natively.

Randomized exposure

Creative order rotated automatically.

Fast swaps

New creative, same survey, minutes.

Curious what the agent would build for you?

Send over a questionnaire โ€” we'll show you the agent's version.

Get early access โ†’